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Sanet ASIA NEWS December 2011

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Inhalt:

  • ECONOMY: Massive investment needed after floods in Bangkok
  • POLITICS: Philippines and Vietnam sign mutual assistance pact
  • MARKETING: Berrywell Erfolgsstory in Thailand
  • INVESTMENT INCENTIVES: There are still benefits to be had in 2012
  • VIETNAM: Growth and inflation
  • REFERENCES: Sanet website with up-to-date references
  • PEOPLE: GTCC in Bangkok still looking for a managing director
  • PRESS: Asia Bridge: “More for than against” doing business in Thailand
  • AN OBJECT LESSON: Revealed: German “dual training of craftsmen” in Thailand?



ECONOMY

Massive investment needed after floods in Bangkok

Thailand’s economy has suffered badly because of the floods in recent months. Hundreds of businesses have reported significant damage to machinery and facilities and have lost both customers and suppliers. The imagination, energy and almost cheerful calmness with which those affected in the country have dealt with adversity, and in some cases the loss of all they own, is really admirable. Industry was making plans for reconstruction even before the floodwaters had reached their highpoint – and the amount of water flooding the city was already the equivalent of 500,000 Olympic-sized swimming pools. Politicians and people alike have an overwhelming desire to rebuild what was lost.
Important trade fairs that had to be postponed, such as Metalex, will be going ahead over the Christmas

period instead. Thanks must go to the German exhibitors on the BW-I joint exhibition stand, who, with few exceptions, agreed to come and exhibit, despite it being an unusual time for a trade fair. German mechanical and plant engineering companies, as well as dealers in used machinery, now have an opportunity to support the reconstruction of Thailand’s economy by supplying the products that are really needed. Those companies that are prepared to make their presence felt to invest in sales and service are likely to have their loyalty rewarded by Thai customers, both now and in the future. We are happy to advise you on establishing a presence in the ASEAN countries. Simply contact us at info@sanet.co.th and we will get back to you.

Our pictures show what it means, if 2/3 of a country
are flooded, and how Thai people cope with the situation. See more pictures in our picture gallery.




POLITICS

Philippines and Vietnam sign mutual assistance pact

Following China’s claim to 80 percent of the oil and gas-rich South China Seas, the other neighbouring countries are becoming increasingly concerned about their own access, and have complained about China’s often aggressive behaviour in asserting its claims. Chinese warships have, for

instance, cut the cables of Vietnamese exploration vessels in Vietnamese waters. The Philippines and Vietnam, two South East Asian countries with around 200 million inhabitants between them, have made a commitment to military cooperation to protect their common interests against China.




MARKETING

Berrywell SUCCESS story in Thailand

Only a few months after linking the German „BERRYWELL Hair Care“ company with an excellen Thai coaching and distribtion partner, the German brand was introduced with a grande event to more than 1,000 leading hair stylists and salon owners in Thaland. Norbert Linker, marketing director joint the

event, managed by Modern Cass International, and ist team around Mister Narong (Joe) Srikriengthong. Meanwhile, Sanet was engaged by Berrywell to qualify further excellent distribution partner throughout Southeastasie.

Left image: The grande intrduction show of BERRYWELL in Thailand, ASEANS probably most fashion orientated country. Right Image: Berrywell Sales Director Michael Linker (2.f.r.) and Deputy Managing Director Narong (Joe) Srikriengthong of Modern Cass enjoy knowing their teams motivated and succesfull.




INVESTMENT INCENTIVES

There are still benefits to be had in 2012

In 2013 there are apparently going to be significant changes to the huge incentives that are on offer to foreign investors in Thailand. In light of drastic tax cuts for businesses, applications made after 31st December 2012 are unlikely to still qualify for the current 13-year full tax exemption or 50% tax reduction, or the many special write-downs and capital allowances that have proven so attractive to foreign investors in the past.
In fact, not all these incentives will actually be needed after the planned cuts because of the first-class industrial climate and infrastructure that the country has to offer. In future, Thailand’s investment

incentives will be aimed at specific high-tech industries such as toolmaking, biotechnology or renewable energy. There will also be substantial incentives for Thai companies investing in Europe.
For any Germany technology companies that have not yet ventured into Asia, 2012 offers the last opportunity to enjoy all the investment incentives that are currently on offer. Not only will these incentives disappear in 2013, but following years of successful development, there will also be growing competition from Thai companies, who may also enter the European market as competitors or even buyers.




VIETNAM

Growth and inflation

While Vietnam was able to achieve growth of 5.3% in the middle of the financial crisis in 2009, and looks likely to report even higher growth of around of 7% in 2011, there are still some warning signs for the country’s economic outlook. The rate of inflation and the weakness of the country’s currency, the dong, are giving particular cause for concern. In March 2011, inflation hit 14 % and the dong was

devalued once again to around 14,500 dong to the euro, which has led to drastically escalating oil and energy prices. The International Monetary Fund has therefore called on Vietnam to find a better balance between fuelling growth and taking responsible measures to combat inflation.
(Source: Southeast Asia Globe –
www.southeastasiaglobe.com)




REFERENCES

Sanet website with up-to-date references

On our website you will find up-to-date references and information relating to the projects we have been involved in over the last few years, along with relevant contact names and details. Please note

that we take confidentiality very seriously and do not list any company names or details unless our customers have expressly given us permission to do so.





PEOPLE

GTCC in Bangkok still looking for a managing director

After the personnel difficulties of recent years, everybody agreed that in Norbert Peska, the GTCC (German-Thai Chamber of Commerce) in Bangkok had finally found an excellent CEO. But unfortunately health issues have put a spoke in the works and Norbert Peska has had to give up the position for

personal reasons. Benjamin Leipold will therefore continue to help out until a new candidate is found and will look after the Chamber’s business on an interim basis, alongside his new responsibilities as Asia coordinator for the DIHK (Association of German Chambers of Industry and Commerce).




PRESS

Asia Bridge: “More for than against” doing business in Thailand

A special edition of the business magazine for Asian business, Asia Bridge, looks in depth at Thailand as one of the most attractive entry markets in Asia. GTCC President, With the benefit of his many years of experience at Städtler, Rolf-Dieter Daniel gives a general overview of the economic situation in his host country, while Dr Christoph Hein, FAZ Asia-Pacific business correspondent

explains the current political situation. In his report “More for than against”, Sanet founder Dr Gunter Denk looks at both the opportunities and the risks involved in entering the market in Thailand or investing there. For a copy of this special edition or to take out an annual subscription contact MBM Martin Brückner Medien GmbH, Frankenallee 157-159 in 60326 Frankfurt.




AN OBJECT LESSON

Revealed: German “dual training of craftsmen” in Thailand?

Somchai had to be the right man to do business with! He bought German glass-cutting machinery, loved red wine and drove a Mercedes. He even called his business “Thai-German”. Of all the craftsmen in Thailand, he was surely the one to choose when you want a glass wall cabinet for your modern conference room.

But in fact things quite work out in the beginning like they do when dealing with German craftsmen: we waited weeks for a quote, it was horrendously expensive and the promised delivery date came and went, as did the three firmly-agreed ones after that. We accepted all of Somchai’s excuses so as not to annoy him and used the time to save the money to pay his invoice. We still felt we had hope, because the man seemed to be so “German”!

 

 


And so it was with tears of joy that I finally heard the first sounds of anchor bolts being drilled in the conference room. But I cried even more tears when I had a good look at the workmanship, however, and they were definitely not tears of joy.

To cut a long story short: 16 huge anchor bolts had been drilled into the wall and were now sticking out through the exterior rendering of the building as some kind of contingency overkill. Seven of Somchai’s workers were cheerfully treading dirt, dust, bits of breakfast and fallen plaster into the imported carpet, swinging around huge drills and fixing hooks for the glass cabinet, clearly ready and willing to commit further crimes.

The next thing I remember are how my frightened colleagues’ described me chasing “team Somchai” out of the building, while loudly informing them that I waved my 50% down payment back just to get them out.

After 14 years in Thailand, I should have known better. I once found my new fridge as a kind of attractive centre-piece in the middle of my kitchen (they had used the 1.8 metres to the wall for the drinking water filter and associated piping). The installation of the outflow for my shower should have acted as a warning too! It was ingeniously designed so that the meagre spray from my shower would flow down the slope to the other end of the room and then out under the bathroom door, presumably so my rubber duck would be able to swim downstream to freedom while I was taking a shower.


How, I ask myself, do Thai craftsmen always seem to come up with such heart-breaking solutions? The answer came to me when I was thinking about the German cowboy builder who once hammered the panelling on to the ceiling of my student garret so effectively and permanently that they had to take the roof off to repair the electricity cables that had been damaged by the carpentry nails. Then there was his colleague who made the false ceiling in my fellow student’s living room look like the waves on the Mediterranean.

 

There has to be some kind of link between these cowboys and Somchai and his colleagues in Thailand! And there is only one possible explanation: the Thai apprenticeship system for craftsmen must have been influenced by the German dual system. Creating stress with constant delays, daylight robbery and fobbing off customers with unbelievable excuses – all this must have been learned on courses run by the GTZ or the Federal Ministry for Economic Cooperation and Development.
So it’s German cowboy workmen, who come to Pattaya to spend their income and their dole money and end up staying in Thailand, who are actually acting as poster boys for the dual practice system.


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