Market entry in Asia

Whether in Thailand, the “hub” of Southeast Asia, or in China, Vietnam, Cambodia, Malaysia, Singapore, Indonesia, or the Philippines: Sanet liaison offices and partners have broad experience in market development and a strong local network. We lay the groundwork for your market entry.

  • Strategy workshop: The workshop is the basis of the project. That is why we prepare it professionally. Together with you, we work out what our objectives are and the individual project steps. We gain an understanding of your motives, goals, and products. We give you important information on the basic legal and economic conditions in the target markets. Together with you, we work out a project plan, which, in combination with your objectives, becomes the yardstick of our project.
  • Then, as a first step, a market analysis provides you with all the information you need for professional market entry. We identify the most important market players and research market scope and competitors. We conduct store checks, speak with associations and customer decision makers, and hold qualification discussions with possible marketing partners. At the conclusion, you’ll receive a “long list” and our recommendation for the best customers or marketing partners for your company.
  • The implementation as the focus of a supported project, we gladly support. This is where our local network and our intercultural experience come fully into play in the negotiations. We gauge the interest and capabilities of possible business partners and provide you with support until an agreement is signed. Our mix of internationally experienced, European managers and local project teams helps to ensure that the right choice is made.
  • Start-up assistance: Upon request, we also offer start-up assistance for your new sales structure: We monitor time schedules and agreed-upon activities and assist in case of any difficulties.
  • Logistics: Using a subsidiary with wide-reaching import licences, we also support you, upon request, in the import of your goods and their distribution to customer.