Restructuring – this is how we do it.

Perhaps you already have a company in the ASEAN region, but it isn’t doing as well as it should. There’s nothing unusual about this. In many cases a joint-venture or a subsidiary is established but doesn’t fulfil expectations. Your partner may have been more interested in his own profits than in building up a joint market share. Or your subsidiary has not received the kind of attention which it should be generating in an important growth region such as the ASEAN countries. If this is the case then it’s high time to correct the situation – and that’s where we can provide you with reliable and expert support.

Check setup

We first check out the legal and sales setup. Often the legal structure in the individual country is in itself not on a sound basis. Perhaps your partner is mainly looking after his own interests or the sales team isn’t the right one. Don’t worry, our team is skilled in recognising weak points.

Identifying potentials

The next step is to make a professional analysis of the potential of the market. What is your position on the market, and what is the position of the competition? What sales opportunities have so far remained unexploited? We find the answers and present them to you.

Business plan

Next comes a business and action plan, both of which we draw up together with you. The targets are specified and the legal structure, organisational setup and sales operations are adapted to these targets. A timeline and a budget are of course further essential parts of the planning.


Of course we also provide you with support when it comes to implementing the plan of action on the ground. We negotiate with local partners, find the right personnel, adapt existing structures, perhaps even setting up a new location and providing support for management. The end result is your successful company in the AEC.

Check out our “NewSilk” case study for an example of an especially difficult restructuring operation.

Would you like to make your company in the AEC successful?

We have the answers you need, so why not get in touch with us and we’ll discuss the matter with you in person!