Entering a new market – alone or with a partner? Business Units, a good compromise
People looking to enter new markets almost always ask the same question: should I take the reins myself or would it be better to call in the help of a sales partner?
Having your own company offers several advantages, as you have full control over the market, you learn about the market through direct experience, get to have more intimate and direct relationships with customers, and are able to avoid losing profits via dealer’s margins. However, this approach requires high investment costs and extensive management efforts, making it a rather unreasonable option in the early years of such a project for most.
Free on-site consultation – we come to you! Between 30th October and 14th November 2019, the Sanet founder and chairman will be available for free on-site initial consultations in D-A-CH countries (Germany, Austria and Switzerland). Please send us an email at email@example.com if you are interested. We will then contact you so that we can schedule a meeting at your office.
You made new contacts at a trade fair – what’s next?
Surely you have seen it, too: numerous importers come introduce themselves and attempt to gain your business. They are all, of course, the “best in the country”. They know the market, their companies grow quickly, and they have a very esteemed reputation. Sometimes they even turn out to be nice people. But can you really believe any of it? Or are they just salespeople desperate for new clients to represent?
In the case of Thailand, Sanet offers you tools to help determine the truth. For a relatively small fee, you can receive a basic analysis of a company containing answers to important questions such as: is the company profitable? Are its profits and revenues growing? Does it have enough capital and liquidity to finance your cooperation? Who are the shareholders and decision makers?
On top of that, Sanet also offers more extensive analysis options which include client lists, staffing capacity, service provisions and even a look at a company’s reputation on the market, depending on your needs.
If you need more information before making your decision, just contact us at firstname.lastname@example.org and we will get back to you with an offer.
“Experienced captains know how important it is to have a guide on board when navigating treacherous waters or entering new harbors.”
The Sanet ASEAN ADVISORS are here to provide you with the guidance you need for Thailand and Southeast Asia.
Assessing market potential in Thailand – will entering the market be worth it?
Taking over new markets requires professionalism and costs money. Whether you are looking for a sales partner, trying to establish a company or get your “guy on the ground” active on the market, it is important that the results are worth the costs and effort.
Sanet’s “Bird’s Eye Analysis”, for example, provides important information on your sales chances in your new target market of Thailand. Some examples:
- A list of the top 10 local manufacturers/competitors in your target market with data on sales, growth, capital and primary customers
- Information regarding the setup of your biggest international competitors. How are they structured? Do they have their own company or do they purchase via a trader? Who are their buyers?
- Who are the top 10 distributors for your products? How are their sales figures and which other companies do they represent?
- How do the overall market numbers look? How high are the import and export rates of the products which you intend to deliver? What are some of the market tendencies, trends, and deciding factors to be aware of? What kind of prognosis is there for my market segment?