German legal firm in Bangkok calls for lawyers abroad to rethink their methods

“Many legal experts in foreign consultation view it as their primary duty to guide their clients to ensure corporate organization and the company’s goals are in line with local regulations. They think that by providing a basic explanation of the local laws and seeing you through a quick and easy company founding process, that they have fulfilled their duties to you as a client. This, however, is the wrong way to go about it, as legal consultants are there to help find smart legal solutions for each and every different business plan!”

This is the philosophy to which Dr. Gunter Denk, legal expert and partner at Sanet Legal in Bangkok, Thailand, adheres to vehemently. For Denk, it is not enough to simply tell a business owner what they legally can and cannot do by quoting specific legal clauses, as such tasks will be achievable with the help of “Dr. Google” at better rates with comparable quality in the near future.

Denk is also convinced of the importance of ensuring a proper law firm environment is in place. In a legal firm focused on company consultation, it should be a given that competence in management consulting, HR matters, as well as sales and marketing be part of the package for serious corporate consulting firms to have on offer for their clients.

Firms need to be able to understand the company’s operations just as well as they understand market mechanisms and custom expectations in various branches. Solely giving legal advice is not a job well done. There are many questions to be answered when it comes to determining the right legal and operational form for a company, such as:

  • whether only goods will be offered, or also consulting and other services
  • whether the goods to be sold are to be self-produced or produced by an outside party
  • whether you plan to set up a storage warehouse or sell goods directly to customers abroad
  • whether industrial operations will receive supplies directly or via wholesalers
  • whether or not after sales services and maintenance services will be offered

Denk stresses that he could easily continue on with this list. Anyone not asking such questions before going ahead with a company’s establishment is doing their client a severe disservice, as this may then lead to certain company operations being legally hindered due to the lack of communication.

Denk wants to be certain that, especially when it comes to founding companies and detailing foreign operations, every consultation begins with a thorough examination of the operational requirements for successfully establishing a company’s presence. This is why Sanet Legal Limited always works in close cooperation with the management and marketing consultants of the Sanet Group in Bangkok, as this way they can ensure they provide their clients comprehensive consulting for their plans in Thailand and Southeast Asia.