50 European Med-tech Companies on their Way to Southeast Asia

Sanet will be supporting EU Business Avenues at the “Health Care & Medical” event in Vietnam

In the year 2020, the market for medical technology in Thailand alone is expected to be valued at 1.7 billion US$. By 2026, total spending for the health care industry will have increased to almost 50 billion dollars.These are just some of the reasons why the marketing consultants of the SANET GROUP in Bangkok, Thailand, specialize in this market and the prospects for European companies looking to enter it. This also contributed to Sanet’s being invited by the program “EU Business Avenues” to provide support for their professional event during the expo “Health Care and Medical” in Ho Chi Minh City, Vietnam.

EU Business Avenues secured 51 company managers to participate in this expo and informational excursion to Singapore and Vietnam. The participants came from all the various branches of the medical technology industry as well as sectors such as medical devices, medical disposables, IT-driven medical technology, hygiene and sterilization, all the way to medical waste removal.

Sanet held presentations during the EU event in which they provided insight regarding market chances and market mechanisms in Thailand, a leading market in Southeast Asia healthcare. However, they did much more than this, as participants all had the chance to receive an individual consultation from the Sanet Group on market entry models and the types of services the group has to offer in Vietnam and Thailand.


Professional services for the European Medical Industry provided by the “BU Business Avenue Program” and supported by the Sanet Group from Bangkok/Thailand. From left to right: Asnawi Jufrie, Business Matching EU Gateway Business Avenues; Marta Bettinazzi, IP Business Advisor at IPR SME Helpdesk Southeast Asia; Alexander Alles, COO Sanet (Thailand) Co. Ltd.; Dr. Gunter Denk, Chairman Sanet Group; Jon Echanove, Global Organisations and Leadership Development Expert EU Gateway Business Avenues

Thai Distributors: Do not miss your chance!

World-wide leading lifestyle company searching with Sanet for partner(s) in Thailand

Our client is a successful European company founded in 1994 that currently offers design-oriented kitchen accessories, cooking ware and tableware as well as indoor and outdoor silverware in 70 countries.
They have received more than 100 design awards, including the renowned “Red Dot Award”. The company and its more than 800 products in exclusive design at affordable market prices are looking for a distribution partner who is well represented in relevant market sectors, such as:

  • Premium retail trade und Department Stores;
  • B2B for example Corporate Gift Sets, Souvenir sets for events
  • Customer loyalty programs for the retail trade, development of brand presence
  • Online Distribution
  • Design-Shops

Please contact us via info@sanet.eu or write to directly to our Sanet Case Team Manager, Mr. James (james@sanet.co.th) if you are interested.


Well-known EU-Companies Getting their Start with Sanet Business Units 

Tangible success after their start with Sanet

Many of our clients start off with Business Unit at Sanet Trade & Services, which offer support in marketing and distribution for German SMEs at affordable and fair prices. Two of them have been so successful this year that they appointed Sanet Legal Ltd., the German-led legal firm in Thailand, with the task of setting up a trading station for them.

And word gets around. Starting in August and October 2019, two additional renowned German and Swiss companies will be strengthening their market position via business units. As their partner in Thailand, Sanet is most grateful for their trust and is excited to provide both companies with the competent guidance they need to ensure they are ready to establish a strong market presence.


Sanet is Offering on-site Thailand Consultations in Europe once again, this time in the Fall!

Individual company visits meet with great success

18 companies have already taken the Sanet Consulting Group in Thailand up on their offer to visit them at their location for an individual consultation in Europe. SMEs from Germany, Switzerland, Austria, Slovenia, Italy, Belgium, Luxemburg and the Netherlands got the opportunity to sit down with experts from Sanet to discuss their chances and plans for entering the Thai and Southeast Asian markets.

These visits were so successful that Sanet has decided to hold another round of consultations. Sanet consultants will be available for consultations during the following periods:

  • 13- 27 September 2019 (Dr. Gunter Denk) in Germany, Austria and Switzerland as well as Scandinavia
  • 21 October – 8 November 2019 (Alexander Alles) in Germany, Austria and Switzerland, BENELUX, Southern and Eastern Europe

Those interested can let us know by contacting info@sanet.eu so that we can get you set up with an appointment that works for both of our schedules.